What we make
The Tulsi mala. Carved from the sacred Tulsi plant, the same wood worn by every Vaishnava devotee for centuries. Round, plump beads. Hand-strung on cotton thread. Full 108-bead lengths for daily japa, and shorter kanthi lengths for daily wear.
Coming next: chandan and gopi tilak (real Mysore chandan, Vrindavan gopi mud), hand-cast silver deity lockets, and curated prasad boxes. Each launched only when we can do it as well as the Tulsi mala.
How we bless
Before your order is packed, each item is placed at the altar in our Vrindavan workshop. A short kirtan is offered. The piece is touched to the deity. This is called abhimantrit — invested with mantra.
We do not use this word lightly. If a piece cannot be blessed for any reason, we say so.
हरे कृष्ण हरे कृष्ण, कृष्ण कृष्ण हरे हरे। हरे राम हरे राम, राम राम हरे हरे॥The Maha-mantra we chant over every order — the great chant of deliverance for our age.
— Kali-Santarana Upanishad
Who we are for
Devotees who want their japa mala to actually be sacred. Sadhaks who chant every morning and know the difference between a real Tulsi bead and a machined imitation. Families who gift a mala to relatives and want the packaging to feel like a temple offering.
We are small on purpose. Every mala is strung in small batches. If we can't do it well, we don't do it.